The future is now

Look around at the electronic devices you have surrounding you. The majority of them likely use Bluetooth.

So, why shouldn't your hearing aids benefit from this advanced technology? The beauty of Bluetooth is its power to connect you – with your phone, your TV or even your loved ones.

Bluetooth hearing aids boast an abundance of benefits, including:

Charge your hearing aids at night and you can look forward to up to 16 to 20 hours of power before it's time for a new charge.

The days of accepting tinnitus and simply living with it are long gone. Tinnitus technology built directly into hearing aids helps to not only relieve your tinnitus symptoms, but it has even been proven to reduce or eliminate them over time. So, how does it work?

Hearing aids with tinnitus functions can address your tinnitus at the source. By amplifying background noises, you can mask tinnitus symptoms and focus on what's important. Taking it one step further, leading hearing aid brands have built in therapy and management programs to better address tinnitus symptoms.

Counseling, amplification, sound stimulation, and stress relief. These four factors play a powerful role in relieving your tinnitus symptoms. Fractal zen tones make it easier to shift focus away from your tinnitus to where it matters most.

Built-in notch noise therapy addresses tinnitus by introducing sounds outside of your tinnitus frequency. They're inaudible, unobtrusive and proven to make tinnitus less noticeable.

Devices that learn from your actions and make decisions like humans would – artificial intelligence (AI) is nothing short of amazing. AI is the ability of machines to simulate human intelligence.

How can that improve your hearing experience? Through AI and machine learning, the ability for machines to learn based on actions and instructions, hearing aids can adapt to your exact needs. 

So, what do they adapt to? Imagine a hearing aid that can help you find your perfect volume and sound settings. How about its ability to pick out and enhance the voice of loved ones over other sounds, or to pick out speech in general over a noisy background. All of these are made possible by AI, and there's no end to innovation in sight.

A few examples of AI and machine learning in top-brand hearing aids include:

With the world's first split-processing hearing aid, you're not just getting enhanced sound, you're getting a completely immersed sound experience. Augmented Xperience (AX) technology uses two separate processors, one focused on voice and the other background noise. This Augmented Focus technology means that closer sounds will be pulled closer to the wearer and background noises⁠—you guessed it⁠—pushed to the background. The result: a clear, realistic sound with full immersion in any environment.

Signia AX combines with three other powerful technologies to bring balance, comfort and a realistic sound to your ears.

It's amazing to see the strides hearing aid technology has taken in recent years. Experiencing sound like never before, taking advantage of rechargeable batteries, streaming capabilities, and even AI—you don't want to miss out!

Apart from the usual signs you need a replacement, such as your hearing aids not functioning properly or experiencing buzzing or feedback, there are other indicators that it may be time for an upgrade: